MARTIN RETAIL
What do we know after 30 years in the automotive advertising business?  This business runs best when dealers have control and influence over local marketing.  We are one of the nation’s largest automotive advertising agencies and we are 100% dedicated to GM dealers successfully evolving through numerous dealer group changes.

Martin Retail Group is the Gold Standard in Dealer Satisfaction.  Since the inception of the LMG process, our groups have always delivered the highest levels of dealer satisfaction.   We realize that every General Motors dealer has a choice when selecting a marketing partner and we couldn’t be happier.   This attitude has earned us the honor of being selected as General Motors Preferred Retail Provider.

We know that we can provide you with the best retail automotive marketing solutions in the country.  And we’re ready to prove it.

THE MARTIN COMMITTMENT

• We will be the most cost efficient solution
• Maximize media
• Minimize fees and production costs
• Amortize production costs nationally
• We will be the most capable
• Managing your LMA should not be a distraction from running your business
• Meeting management
• Legal
• Dealer communication
• We will not over-promise
• We will offer the best opportunity to integrate with Regional and National marketing programs
• You will have choice
• We will not come to your meeting with just the Divisional toolbox option
• If you find creative that you like from another source, we will gladly work with you to buy it
• If you need from scratch creative, we will work from script development to production to bring you exactly what you need.
• The buck stops with you!
• All LMA approvals start and stop with a Dealer
  
  

ABOUT MARTIN ADVERTISING
Results-Driven Retail Automotive Marketing.
It’s All We Do.

You’re in the car-selling business. So are we. You don’t sell furniture, or flowers or dress shoes. Neither do we. At Martin, our entire focus is on creating effective retail solutions to your automotive marketing challenges.

Since 1977, we have been authoring highly effective local, regional and national automotive marketing campaigns to suit the individual needs of dealers nationwide. Year after year, Martin has earned the trust and confidence of thousands of dealers because we truly love selling cars.   We are armed with almost 1000 years combined employee automotive experience. 

Our on-site state of the art multi-media creative and production capability is specifically designed and equipped to meet the needs of retail automotive marketing.  We are engineered to be the best in the business.

BIOS

David Martin – President
A marketing major, David started his advertising career with Gillis Advertising in Birmingham in 1973.  Four years later, he joined his father at Martin and was instrumental in expanding dealer group advertising and broadcast operations.  David became president of Martin Advertising in 1991 and now heads one of the nation’s largest automotive advertising agencies.

Jim Bickers – SVP Buick Pontiac GMC Group Director
Jim has an extensive advertising and marketing background that includes almost two decades in account management with General Motors and GM dealer groups.  He has also served as a consultant for Budweiser brands.  Jim joined Martin in 1993 and was a marketing major at the University of Memphis.
Tim Kaiser – SVP Premium Group Director

Tim Kaiser has been part of Martin Advertising for over 20 years working in almost all areas of the agency.  He has worked directly with many GM Dealer Marketing Groups throughout the country and has lead Martin Advertising’s tactical business with General Motors which is project based business that encompassed working with almost all of GM’s divisions and many of their current agencies.  Currently, Tim leads the Martin Retail Group’s Premium Channel.  He is a cum laude graduate of The University of Alabama, with a major in Marketing.

SERVICES
Advertising is not all we do.  Martin provides comprehensive marketing services that help you sell more vehicles.  From account service to creating your advertising, we work closely with you to meet your needs and offer real solutions to any problem.  And we listen to you because you know your business.

Working with us, you benefit from:

• More than 150 automotive marketing specialists company-wide
•  Service offices nationwide (Atlanta, Chicago, Dallas, Detroit, Los Angeles, New York)
• On-site audio and video production facilities
• In-house writers, artists, print and tactical promotions teams
• Experts in targeted interactive marketing
• No-charge legal services to ensure all marketing is compliant
• Access to the latest GM print, broadcast and digital assets

Broadcast: TV, Radio
Print:  Newspaper, Magazine, Out of Home
Interactive: Online Advertising, Website design, Pre-Roll Video
Direct Marketing: Direct Mail, E-mail, Point of Sale, Newspaper Inserts, Polybags, Hero Cards
Account Management: Strategic Planning, Market Research, Dealer Communication, Promotion Management, Legal Compliance
Media:  Research, Planning and Buying
Diversity: Hispanic production

Production Studio:
Martin has the unique advantage of a 10,000 square foot in-house vertically-integrated, full-service studio - Leo Ticheli Productions.  This allows us to offer high-quality television and radio production at a low cost.  Less money spent on production means more money available for media.

• Experienced in film production and pioneers in High Definition acquisition and editing.
• Staff can supervise and produce all aspects of production, including creative development, production management, studio & location shooting, editing & color grading, audio production & post sweetening, original music production, and distribution.
• State of the art Video and Audio suites are non-linear and integrated with fiber optics so multiple Editors can work with the same material at the same time. 
• All suites can simultaneously manage input of media, perform special effects, and output in multiple digital network, disc, and tape formats.

WORK

Broadcast:
Acadia Facts
Acadia
BPG Big Spring Event
BPG Presidents Triple Play
Buick Full Line
Cadillac 24 Hours
Cadillac CTS
GMC Full Line More
Lucerne
Pontiac Auto Show
Pontiac G6
Sierra Engineering
Sierra Pro Grade Options
Sierra Pro Grade Competition
Sierra Pro Grade
Sierra Resale
Yukon
Radio
Cadillac Certified Pre Owned
CTS 1
CTS 2
Escalade

Print:
Magazine:
BPG
CTS
G8
Vibe

Newspaper:
BPG Auto Show
BPG Market Value
BPG Priced to Move
CTS Car of the Year
Cadillac Season’s Best
Pontiac Stars
Pontiac Summer Sell Down
CTS Special Edition

Out of Home:
Cadillac Summer Event
G6
G8
Stadium Sign

Interactive:
Online Advertising:
BPG Loyalty
BPG Red Tag 1
BPG Red Tag 2
Enclave
Lucerne
Buick Multi-Line
Acadia
GMC Multi-Line
GMC Red Tag XM
Sierra
Pontiac Auto Show
G6 1
G6 2
Pontiac Red Tag

Direct Marketing:
Direct Mail:
CTS Launch
Hummer Year End

E-mail Blast:
Cadillac Loyalty
Hummer Loyalty
Saab Turbo X
Newspaper Inserts
CTS Launch

Point of Sale:
BPG Wall
Cadillac Tower
Acadia Comparison Wall
GMC Comparison Tower
Hispanic XM Mirror Hanger
Hummer MPG Window Cling
Pontiac Accessory Towers
G5 Digital Mix Tower
G6 Comparison
Solstice Wall

Polybags:
Escalade Glitters

Diversity: 
Hispanic:
Acadia Engineering
BPG President’s Day Event
Escalade Cup Holders
G6 Inkblots
GMC Facts
H3 New Math
Pontiac Lights
Pontiac President’s Day Event
Sierra House
Sierra Pro Grade
Yukon

CONTACT

Birmingham: 
2801 University Blvd., Suite 200 
Birmingham AL, 35233
P:205.930.9200 P:800.800.8881 F: 205.933.6949

Atlanta: 
11700 Great Oaks Way, Royal Center IV, 4th Floor
Alpharetta, GA  30022
BPG Contact: 678.240.9913 Premium Contact:  205.212.6234

Chicago: 
387 Shuman Blvd, Suite 260E
Naperville, IL  60563
BPG Contact:  630.961.6824 Premium Contact:   630.961.6426

Dallas: 
225 E. Carpenter Freeway, Suite 1100
Irving, TX  75062
BPG Contact:  972.443.3535 Premium Contact:  972.443.3537

Detroit:
100 Renaissance Center Drive
MC:  482-A30-D41
Detroit, MI 48265-1000
BPG Contact:  313.665.1119 Premium Contact:  205.212.6202

Los Angeles - BPG: 
515 Marin Street #103
Thousand Oaks, CA  91360
Contact: 805.446.9340

Los Angeles - Premium: 
6500 Wilshire Blvd.
20th Floor
Los Angeles, CA  92692
Contact:  323.658.4565

New York City: 
150 East 42nd Street, 12th Floor 
New York, NY  10017 
BPG Contact:  212.605.8729 Premium Contact:  212.605.8437

Somers:
1 Pepsi Way
8th Floor
Somers, NY 10589
BPG Contact:  914.244.6830 Premium Contact:  914.244.6842