Fifth Third Bank Minor League Baseball
CHALLENGE: Fifth Third Bank, headquartered in Cincinnati, OH, is a U.S. regional banking institution. They are an active participant when it comes to community sponsorships. One of those key partnerships is their on-going commitment to Minor League Baseball. Across their footprint, Fifth Third Bank is proud to sponsor 14 different minor league teams. The bank wanted to execute a comprehensive marketing plan for a diverse range of teams and markets that is both effective, but flexible enough to work in many different mediums and applications while being adaptable to different professional teams.