CO-OP & Group
Martin’s industry-leading expertise in this marketing segment ensures that national/regional advertisers reach local customers with a consistent and relevant retail message. We coordinate your campaign roll-out with your field team and store operators tailoring your message to current market conditions. We work with corporate clients at the brand level and integrate into their go-to-market strategy. This includes working with field marketing teams, franchisee group marketing programs and individual store co-op programs. We customize our servicing model to fit our clients’ local needs and work with national creative and media agencies.
What is consistent for each client is the 40 years of advertising experience we bring into this unique marketing segment. Martin has perfected processes around: field team management, mass omni-channel creative production, cross agency collaboration, consumer and market insight, hyper-local media planning and buying and quick market changes.