Research & Insights
Driving the KPIs that matter to you requiring reaching the right consumer at the right time with the right unique message. Martin creates work that works and the way we do this is through tailored research, not a generic, one-size-fits-all approach. Our research team in Birmingham begins with all the latest tools available for marketing and customer segmentation such as Prime Lingo, Scarborough, SQAD, eMarketer to name just a few—and our team's years of experience knowing what it takes to be most effective.
Additionally, our field team works on the store level to bring real time local market insight, foot traffic reports, sales and inventory data and competitive knowledge to the planning process. This produces ongoing day-to-day analysis and adjustments to plans as we go to market.